Located among the rolling hillsides of New Zealand’s breathtaking Wairarapa sits Amber Valley, a manuka farm and boutique, family-owned honey business. Established in 2018 by the Hill family, Amber Valley was born from a need for premium honey in both New Zealand and the Middle East, direct from an authentic producer.
Amber Valley came to Sketch Studio with a clear mandate for the tone of their brand identity – a luxurious brand to fit the United Arab Emirates market, while promoting New Zealand’s honest and natural image.
Defined by a clean, modern typeface and a graceful Wairarapa-inspired stroke, the Amber Valley brand will make an exceptional statement in the premium United Arab Emirates market. Matched with Sam Wild’s alluring photography of the Amber Valley manuka farm, this brand exudes sophistication, while respecting their product’s roots.
Sketch Studio mirrored this refined aesthetic onto Amber Valley’s business cards and website, creating a cohesive brand story across all touch points.