Located in the small countryside community of Mangatawhiri is Kopuku Road, a boutique, family-owned honey business. What started out as a hobby for its founders Nathan and Jess, has now grown into a blossoming side-business selling hand-bottled honey and homemade beeswax wraps.
Nathan and Jess came to Sketch Studio with little more than a business idea, needing a complete brand identity and a product packaging solution – that’s where Sketch Studio came in. Starting from scratch, we worked closely to ensure the branding was simple, reflecting their down-to-earth personalities while speaking to the product’s natural elements.
With a charming, serif typeface and hand-sketched tui, the Kopuku Road brand breathes integrity and simplicity. The two-tone colour palette keeps the brand honest and true to Nathan and Jess’ values.
The Cordes’ are big on local – which is reflected in the honey’s packaging. The vintage-inspired label promotes their local roots, which is a key buying factor for their local customers.