Tart is a vegan bakery with two central Auckland locations that superwoman Philippa Stephenson started in 2010. She makes each and every business decision based on her ethics and our environment (and we’re beyond grateful to be able to work with such an amazing human). Since inception, Tart’s popularity has long outgrown its zero-budget logo – and that’s where we came in.
Sketch Studio created a quirky, personable brand design, to match Philippa’s warm personality. The cheerful typeface, surrounded by rays of sunshine, represents the business’ connection to nature without mirroring the common leaf-look sustainable branding we see everywhere. You might be thinking, how does the orange fit in? Like everything in Philippa’s business, the orange colour had a story, so we kept it.