In 2018, Cheryl Cameron became a business owner, acquiring a long-standing florist with a strong reputation, but an outdated brand. For months, Cheryl thoughtfully conceptualised a new brand direction that reflected her personal style – The Bloomery.
Sketch Studio created a distinctive direction for The Bloomery born from Cheryl’s vision for a quirky, yet stylish brand. The playful, colourful aesthetic is matched with bold black and white floral graphics, creating a memorable business identity. Sketch Studio has cleverly applied The Bloomery’s brand to every customer touchpoint, from the business cards to photography – and everything in between.