David Mills
Brand keywords
discerning
mature
elevated
David Mills is a third-generation family business with a rich 70-year history. Established in 1950, the modest brick and mortar retail store sits proudly in Pukekohe’s town centre, specialising in premium luggage and Italian leather bags.
Francesca Mills, the third generation within the family business, commissioned Sketch Studio to revive her grandfather’s historic brand, elevate the retail store facade, and create an online e-commerce presence.
SERVICES
brand design
signage design
website design
Sketch Studio modernised the David Mills brand, elevating it to match their high-end, quality products, whilst retaining its equity and strong visual identity. The result – an elegant, yet discerning monogram and wordmark logo, paired with a luxurious teal and gold colour palette.