Strategic and thoughtful design leadership

A founding framework that goes beyond aesthetics to give your brand depth and meaning

• Your brand’s visual identity is a representation of something deeper, so let’s explore it. A strategic brand design gives you a presence you’re proud to share, but beyond that, it gives you clarity, purpose and direction. It gives you depth and differentiation. Whether you are ready to evolve and elevate an existing brand, or preparing for new business beginnings, I love to explore, ideate and create good-looking identities, grounded in strategy and purpose.

A thoughtful balance of design and functionality, custom-crafted for a more distinct digital presence

• While everyone talks about getting found, I know it’s just as important to keep those users sticking (and clicking) around. Aesthetically beautiful design is a must-have, but I underpin it with a user experience that helps to engage and convert customers. I do the work to make your site look good and function well, using CSS code to add unique elements and interactions, so your site is different, distinctive and on-brand. The intuitive functionality of Squarespace makes your site easy to update yourself, too. I’ll make sure you have the know-how and confidence to edit as you need.

Professional. Cohesive. Consistent. The makings of a memorable brand, at every touchpoint.

• The perception of your brand is shaped by each meaningful engagement with your audience. So, the way they experience it, and remember it, comes down to how well you can cohesively connect and communicate through intentional content and collateral. I execute graphic design to-do lists, bringing brand foundations to life through both digital and print assets like business cards, flyers, packaging, digital ads, social media graphics.

Strategic design leadership, bringing creative visions to life

• Good design starts with good thinking. But you may not know where to begin, and where your ideas could take you. With my blend of strategic marketing insight and creative capabilities, I lead and support founders and creative teams through a collaborative process. I’ll use initiative to bend the brief where needed, while providing you with trusted guidance and confidence for the seamless, cohesive delivery of campaigns and projects. This could include mood boarding, naming exploration, shot lists, on-the-day photoshoot direction and liaising with suppliers.

The glue that holds together your collaborative creative team

• Good things happen through creative collaboration. I have a trusted network of clever creatives, like copywriters and photographers, who each do their part in bringing your project to life. To make things easy, I can manage all those moving parts, ensuring everything comes together for the best result, all while keeping you in the loop of progress with one point of contact.

Reach the right people with intentional campaigns and content

• Good design is an ambassador for your brand, but it takes effort to get noticed. With my experienced marketing lens, I put strategy behind the way you market your brand, connect with customers and shape sales opportunities with more intention.