Power It Electrical
Brand keywords
fair
personable
easy going
James Morris is a highly experienced sparky, founding his own business in 2021. He’s based in Pukekawa, providing residential electrical services to Franklin, Hamilton and everywhere in between.
His business ethos is simple and straightforward – to provide good quality electrical services at a fair price. James’ proactive customer management, clear communication and progressive approach to changes in the industry sets him a part from other one-man-bands.
SERVICES
brand design
stationery design
signage design
James’ modern industry outlook and old-school values set the foundation for the Power It Electrical brand design. It’s defined by a casual, easygoing and vintage-y typeface, applied with a fresh and contemporary look. The clean and straightforward secondary typeface brings simplicity to the brand aesthetic.
The understated navy, baby blue and grey tones are contrasted by the warmth of mustard yellow – steering clear of the electrical industry’s overused brand colours. Together, the distinctive palette feels fresh, approachable and a little bit vintage.
James’ carefree personality and business ethos – to provide a fair service with a smile – is reflected in the brand’s happy hand drawn illustration.