Waipuna Estate
Brand keywords
grounded
authentic
timeless
Waipuna Estate is a rural wedding and accommodation venue set in the hills above Tai Tapu, Canterbury, celebrated for its exceptional service, family feel and unforgettable views.
To mark a decade in business, Sarah and Merv wanted a refreshed brand that felt true to their values and embodied the essence of the Estate – honouring ten years of excellence while setting the tone for many more to come.
SERVICES
brand design
stationery design
website design
The Waipuna Estate brand is thoughtful and timeless, grounded by a soft, natural colour palette that reflects the rural setting and creates a sense of calm and assurance. A refined serif was chosen to feel reputable and established, with subtle curvature in the letterforms acknowledging the meaning of Waipuna (water) and the nearby Lake Ellesmere.
The bottlebrush illustration adds depth to the brand, drawn directly from Waipuna Estate’s grounds. The honest, hand-drawn icon symbolises connection, unity and coming together – just like a wedding.
A bespoke landscape painting was commissioned as part of the project to capture the uninterrupted views that set Waipuna Estate apart. This artwork brings a considered, tactile feel to brand touchpoints.
The result is an intentional brand and website that feels warm, authentic and honest – reflecting the Estate’s setting and refined wedding experience.